Press Coverage: Mind The Knowledge Gap: Bad in-store advice causing retailers to lose £15bn per year

Brands across some of the top retail categories potentially missed out on close to £15bn in instore revenue in the past year, due to poor in-person advice. The finding comes from new research commissioned by field marketing and retail experience agency, Gekko.

The study of 2,000 consumers, conducted by OnePoll, looked at what influences shoppers in making a ‘considered purchase’ – purchases that are made with significant financial or emotional thought.

The research revealed 1 in 10 shoppers said they had walked out of a shop due to poor advice relating to a considered purchase they were definitely going to make. This equates to some £15bn in revenue overall over the past year.

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