4 Nov 2021
Press Coverage: Mind The Knowledge Gap: Retailers miss out on £15bn per year due to poor advice instore
1 in 10 shoppers have cancelled a planned considered purchase due to poor instore advice – Gen Z most likely to seek out experts – Gekko urging retailers and brands to implement new ‘experience-centric playbook’
Brands across some of the top retail categories potentially missed out on close to £15bn in instore revenue in the past year, due to poor in person advice. The finding comes from new research commissioned by field marketing and retail experience agency, Gekko. The study of 2,000 consumers, conducted by OnePoll, looked at what influences shoppers in making a ‘considered purchase’ – purchases that are made with significant financial or emotional thought.
To read the full article please visit Brands Journal