News & Press

CES is the annual (notwithstanding Covid) tech industry gathering in Las Vegas that showcases the latest technology and products in the consumer electronics industry. Did the 2023 show present any hope for consumers struggling with cost of living pressures?

With retailers gearing up for a final sales push in the vital run-up to Christmas, a report by creative customer experience marketing agency Gekko has revealed the key factors driving considered purchases in the current economic climate.

With retailers gearing up for a busy sales period over Christmas and New Year, retailers must highlight why their products are essential to the lives and lifestyles of consumers, rather than just desirable.

West Berks Foodbank Reverse Advent Calendar initiative carried out by Gekko and donated on the 15th December

The cost of living crisis era has shaped much of this year and looks set to be a trending topic well into next year. While we would all like to see the worst of it behind us, the latest OBR forecasts show that economic recovery is still some time away.

As we enter this critical period of the year for retailers, they are faced with a series of new challenges dampening consumer confidence.

Daniel Todaro sends his report from IFA Berlin 2022.

ERT Turning Point Live & ERT Awards supported by Gekko

Luxury Advisor features Gekko's latest research 'The Re-Considered Purchase'

LondonLovesBusiness features Gekko's latest research 'The Re-Considered Purchase'

MediaShotz features Gekko's latest research 'The Re-Considered Purchase'

Retailers that have a passion for training and staff development will excel during challenging times, but how can indies make the most of the opportunities available? Gekko's Dan Todaro explains...

It is key to utilise opportunities across store and e-commerce to ensure your offering is ahead of the game as we look forward to the golden quarter. So what are we seeing that is worth consideration? I think there are five key trends impacting behaviour in the second half of the year.

Tom Harwood, Data and Insight manager, Gekko Group, provides insight on how physical stores can ensure they are refit for the future

TRIC Awards 2022, Gekko had the pleasure to sponsor the Podcast of the Year award.

Customer experience marketing agency Gekko has partnered with behavioural insight experts CloudArmy to offer a neuroscience research service for brands to identify what their customers really think.

Gekko has partnered with behavioural insight experts CloudArmy to offer a neuroscience research service for brands to identify what their customers really think.

Customer experience marketing agency Gekko has announced a new partnership with Vestel, a leading global manufacturer of consumer electronics, professional display solutions and information technology.

Customer experience marketing agency Gekko has announced a new partnership with Vestel.

The role of the brand in peoples’ lives has changed dramatically over the past few years. Consumers have spent two years decluttering, throwing away, updating, and changing what they need.

With the annual January sales melee almost over what does the rest of 2022 hold in store for the retail sector?

Callum Puffett from Gekko looks into the Video game sector and the impact of advancements in technologies on footfall for video game retailers such as GAME.

Recent research conducted on 2000 consumers, looked at what influences types of shoppers in making a ‘considered purchase’.

Digital Doughnut Coverage on top factors motivating a ‘considered purchase'

Marketing Communication News Coverage on top factors motivating a ‘considered purchase'

Marketing Communication News Coverage on top factors motivating a ‘considered purchase'

SME Business News Coverage on top factors motivating a ‘considered purchase'

As retailers gear up for the peak of Christmas shopping, shoppers have revealed the top factors that would make them contemplate a considered purchase at retail.

Gekko's latest research, 'Mind The Knowledge Gap' features with Retail Sector

Gekko's latest research, 'Mind The Knowledge Gap' features with Marketing Communications News

Gekko's latest research, 'Mind The Knowledge Gap' features with Mediashotz

Gekko's latest research, 'Mind The Knowledge Gap' features with DMA

Gekko's latest research, 'Mind The Knowledge Gap' features with Business Leader

Brands Journal features Gekko's latest research, 'Mind The Knowledge Gap'

Business In The News covers Gekko's 'Mind The Knowledge Gap' consumer research

Read the London Loves Business feature on Gekko's latest research 'Mind The Knowledge Gap'

What we can do for our mental & physical wellbeing when working from home

Rupert Cook, Director of Marketing at Gekko writes from Business Daily

“It’s no surprise that we are all changed from our recent experiences,” says Gekko’s Daniel Todaro, “what does surprise me, though, is the notion that we return back to ‘normal’ – which will never happen, so stop waiting.”

Gekko's Managing Director, Daniel Todaro, takes part in a Q&A session at ERT Turning Point Live!

In his latest article for The Drum Gekko's Managing Director, Daniel Todaro, explains why he is confident that a retail re-emergence is on the cards this year.

Recognised in the Roadshow and Shopping Centre category

In an article for Retail Sector Gekko's Managing Director, Daniel Todaro, looks at the remarkable resilience of retail.

Wilkin Lee, Gekko's Dedicated Client Services Director, thinks that adaptable mobile brands will will most likely succeed and respond well to the changing needs of consumers

Gekko's managing director discusses the growing trend in smart watches, as we all look to monitor our health more closely and the wider acceptance these devices are gaining in the wake of COVID-19 in an article for PCR Magazine.

The Thames Valley SME 100 Growth Index is a new listing published by The Business Magazine, of fast-rising SMEs in the Thames Valley region.

Gekko’s managing director, Daniel Todaro reports from IFA 2020 in Berlin on the latest in smart tech home appliances and the evolutionary trends in IoT in an article for PCR Magazine

As September welcomed in the new academic term, Gekko’s managing director, Daniel Todaro discussed a new approach to attracting ‘Back to school’ customers for PCR Magazine

Daniel Todaro, Gekko's Managing Director, looks at some of the smart ways brands are capitalising on the opportunities presented with in-game advertising in an article for Digital Doughnut

Events of recent months has brought home the importance for businesses to be adaptable and innovate to meet challenges head on.

In an article for Consumer Experience Magazine Gekko's Managing Director, Daniel Todaro, looks at the uncertainty surrounding the fallout from lockdown and consumers’ changed behaviour.

Stephen is a member of our Field Team who has been raring to get back on the shop floor and describes his experience with Gekko.

Learn more about Tom from our Head Office

Gekko has made four key appointments as it invests in new initiatives to drive growth for the business and clients and reflect the current retail landscape.

Find out how Gekko has shown resilience, and demonstrated ability and experience in supporting our people and our clients over the past five months.

Read the latest article by Gekko's Managing Director, Daniel Todaro, for The Drum.

Daniel Todaro, Gekko's Managing Director, writes for The Drum

The current retail environment is tough, writes Gekko’s Daniel Todaro for ERT, but if you’re an independent retailer and still standing tall after the vital Christmas period, then you’ve had a cracker!

Gekko Field Marketing’s Managing Director, Daniel Todaro, looks at how smart tech is set to make a big impact across the retail channel this year in his latest article for PCR Magazine.

Gekko's Managing Director, Daniel Todaro's, latest article for The Drum

Read IPM Bitesize's thoughts on Gekko's new report titled ‘Collaborative Retail’.

Read what The Drum thought about Gekko's retail report that suggests ways independent retailers can flourish on the high street.

Read the FMBE's thoughts on the results of our 'Click and Regret' research.

Read IPM Bitesize's thoughts on Gekko's latest research 'Click and Regret'

ERT assesses the results of Gekko's latest study 'Click and Regret'

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of Gekko, looks at how retailers can expand their sales within this sector.

In his latest article for The Drum Gekko's Managing Director, Dan Todaro questions whether the launch of Chinese electronic goods will gain traction in the UK.

Daniel Todaro, Gekko's Managing Director, discusses why consumers now expect a truly unique experience in-store, and shares his tips on how retailers can get ahead of the game in May's issue of ERT Magazine.

Rupert Cook, Gekko's Business Development Director, writes for Lovely Mobile looking back at 20 years of Bluetooth

Daniel Todaro, Gekko's Managing Director, looks at how independent retailers can make the most of local marketing in his latest article for ERT Magazine.

With less than two months to go until the UK is due to leave the EU on 29th March we’re keen to establish what effect the prospect of Brexit is having on the pound in your pocket.

Coverage in Marketing Industry News for the latest shopper research from Gekko

The Drum looks at the study published by Gekko – ‘Service not Sci-fi’ - reveals that UK shoppers would rather deal with real people over robots or artificial intelligence when it comes to shopping.

Marketing Communication News assesses Gekko's latest research and the opportunities for retail.

"The innovation of technology products is developing at a ferocious pace and there’s a gadget for everything and everyone these days." Daniel Todaro writes for Fourth Source.

Among the speakers that took part in ERT Turning Point Live was Gekko’s Managing Director, Daniel Todaro, with his presentation ‘A Change is Gonna Come…'

Recognised for excellence in the Experiential and Event category

Retailers need to give people a reason to come into their stores and an experience that will keep them there for longer, and learn from the stores that are doing it right, says Daniel Todaro, MD of field marketing agency Gekko

The results from a recent study entitled ‘Smart Home Shopper’ reveal that more than half of Brits have purchased smart technology for their homes – but many have little idea how to use it.

Customer Experience magazine looks at Gekko's latest Smart Home Shopper research

More than half the British population have little idea how to use the smart technology in their homes, according to field marketing agency Gekko.

The smart home is an area where indies can excel with their knowledge and service.

Nominated in the Marketing & PR category

Christmas comes but once a year, so target customers with what they want this peak season

Nominated in the Staffing category

Recognised in the Consumer Durables category

Gekko is proud to announce the continued partnership, now in its second year

We are nominated for our work with three client brands

Nominated in four categories, and for Field Marketing Agency of the Year

Nominated in the Staffing and Experiential & Events categories

With healthy eating at an all-time high, the market for juice extractors is growing

The Brexit vote and price increases will make the UK a challenging market for tech brands

Commended in the Best Channel Marketing Agency category

With smart technology taking off big time, can retailers afford not to join the connected party?

When considering how much time, money, and effort brands invest in establishing their equity as a valuable asset, you have to ask: should they be risking this equity by adopting a political position?

Gekko’s group MD Dan Todaro offers up his top tips to retailers planning to cash in on the Back to School season.

Consumer confidence is stable in the face of stark warnings from both sides of the EU debate

Gekko is proud to announce their partnership with ERT Magazine for this year’s ERT Awards

How do you engage with an audience who has likely never heard of your brand?

We are nominated for our work with five client brands

Unlike the CE category, which for many independent retailers has seen a decline in market share of 10 per cent for the first time since measurements began, the market share in major domestic appliances is positively buoyant.

Where other big retailers have spectacularly failed over the last six years, Mr Bolland and the M&S team haven’t done so bad.

Whilst James Bond may be the coolest fictional character around; he’s a man who drinks, eats, drives, uses a mobile and always has to be on time.

Research from Gekko highlights the need to recruit and train in-store brand ambassadors to maximise in-store opportunities for the 2015 peak festive period.

The wearables bandwagon is gathering speed and retailers would be well advised to get on board.