26 Jul 2022
How physical stores can ensure they are refit for the future
Tom Harwood, Data and Insight manager, Gekko Group, provides insight on how physical stores can ensure they are refit for the future
30 Jun 2022
Customer experience marketing agency Gekko has partnered with behavioural insight experts CloudArmy to offer a neuroscience research service for brands to identify what their customers really think.
30 Apr 2022
There is no escaping the fact that we are in the midst of the biggest cost of living crisis in a generation, with rising inflation and energy prices putting the squeeze on household finances by around £1,000 this year alone.
8 Apr 2022
While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges. Soaring inflation, ongoing supply chain disruption and the implications of a war in Europe loom large.
8 Nov 2021
To quote the organisation itself “IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market.
Only IFA offers such a comprehensive overview of the international market and attracts the attention of visitors from more than 130 countries each year”.
28 Sep 2021
Now more than ever, enhancing the customer experience is critical to create theatre and ultimately close sales. In order to take the consumer through the varied steps of the journey from demo to sale, you need to equip your staff to be the best they can be – and it all starts with training.
4 Jun 2021
As consumers were forced online, bringing back a sensory experience through a carefully considered customer journey, is where independent retail is amongst the best says Daniel Todaro from Gekko in an article for ERT Magazine.
6 May 2021
“It’s no surprise that we are all changed from our recent experiences,” says Gekko’s Daniel Todaro, “what does surprise me, though, is the notion that we return back to ‘normal’ – which will never happen, so stop waiting.”
19 Jan 2021
Daniel Todaro, Gekko's Marketing Director, outlines a few tips and tricks Gekko have used with our teams to manage and achieve the best work life balance with all our lives being within four walls in an article for Bdaily.
1 Jul 2020
The luxury landscape is changing and world-renowned brands are feeling the impact from consumers’ changing behaviour, a post lockdown drop in revenues, and higher costs of raw materials. Gekko MD Daniel Todaro dives deeper into the topic for Branding Magazine
13 Feb 2020
Retail Times looks at Gekko's latest research that revealed that there’s increasing consumer concern about the environmental and societal impact of this transition and a marked difference in attitude depending on age.
13 Feb 2020
IPM Bitesize looks at the results of Gekko's latest research which highlighted that younger generations may tout their eco credentials but they are more easily lured into wasteful spending and shopping online
22 Nov 2019
With Brits wasting over half a billion pounds every year online on unwanted goods, Gekko’s Daniel Todaro looks at why shoppers should be more mindful before they buy online, and support their local businesses offline.
30 Oct 2019
With nearly 2,000 exhibitors, 245,000 visitors and a new all-time high for international attendance, there was a lot on show at this year’s exhibition. Gekko's Daniel Todaro rounds up some of the most impressive tech to catch his eye at IFA 2019.
22 Aug 2019
In an article for Bdaily Gekko's Managing Director, Daniel Todaro, looks at the great opportunities available to expand Edtech sales for businesses looking to tap into this growing market equipping young minds for a successful digital future.
12 Aug 2019
Are there any changes in the luxury market as current generations shift their perspectives towards more sustainable fashion habits? Daniel Todaro, managing director at Gekko Field Marketing, comes up with some relevant predictions for the next few years in the luxury field in an article for Brandingmag
24 Jul 2019
As the race for the Conservative party leadership and our next Prime Minister reaches its final stages what do the remaining runners and riders’ proposed policies mean for retailers and the High Street? Seasoned Political watcher and Gekko's Managing Director, Daniel Todaro gives his view.
10 Dec 2018
A new study by Gekko – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping, with 81% of UK shoppers claiming the personal touch has disappeared from retail customer service
10 Jul 2018
You will convert more customers if you sell them a ‘solution’ that solves their problem rather than a product at a price that may be cheaper online anyway, says Daniel Todaro, managing director at field marketing agency Gekko
10 May 2018
Article from PCR Magazine looking at the results from a recent study published by field marketing agency Gekko entitled ‘Smart Home Shopper’. It reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.
3 Mar 2016
With both virtual reality and augmented reality being the headline grabbing attraction at MWC16, its appeal as a marketing tool to drive desire and innovation with any brand is potentially its immediate use.
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