News & Press

Read the latest article by Gekko's Managing Director, Daniel Todaro, for The Drum.

Daniel Todaro, Gekko's Managing Director, writes for The Drum

The current retail environment is tough, writes Gekko’s Daniel Todaro for ERT, but if you’re an independent retailer and still standing tall after the vital Christmas period, then you’ve had a cracker!

Gekko Field Marketing’s Managing Director, Daniel Todaro, looks at how smart tech is set to make a big impact across the retail channel this year in his latest article for PCR Magazine.

Gekko's Managing Director, Daniel Todaro's, latest article for The Drum

Read IPM Bitesize's thoughts on Gekko's new report titled ‘Collaborative Retail’.

Read what The Drum thought about Gekko's retail report that suggests ways independent retailers can flourish on the high street.

Read the FMBE's thoughts on the results of our 'Click and Regret' research.

Read IPM Bitesize's thoughts on Gekko's latest research 'Click and Regret'

ERT assesses the results of Gekko's latest study 'Click and Regret'

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of Gekko, looks at how retailers can expand their sales within this sector.

In his latest article for The Drum Gekko's Managing Director, Dan Todaro questions whether the launch of Chinese electronic goods will gain traction in the UK.

Daniel Todaro, Gekko's Managing Director, discusses why consumers now expect a truly unique experience in-store, and shares his tips on how retailers can get ahead of the game in May's issue of ERT Magazine.

Rupert Cook, Gekko's Business Development Director, writes for Lovely Mobile looking back at 20 years of Bluetooth

Daniel Todaro, Gekko's Managing Director, looks at how independent retailers can make the most of local marketing in his latest article for ERT Magazine.

With less than two months to go until the UK is due to leave the EU on 29th March we’re keen to establish what effect the prospect of Brexit is having on the pound in your pocket.

Coverage in Marketing Industry News for the latest shopper research from Gekko

The Drum looks at the study published by Gekko – ‘Service not Sci-fi’ - reveals that UK shoppers would rather deal with real people over robots or artificial intelligence when it comes to shopping.

Marketing Communication News assesses Gekko's latest research and the opportunities for retail.

"The innovation of technology products is developing at a ferocious pace and there’s a gadget for everything and everyone these days." Daniel Todaro writes for Fourth Source.

Among the speakers that took part in ERT Turning Point Live was Gekko’s Managing Director, Daniel Todaro, with his presentation ‘A Change is Gonna Come…'

Recognised for excellence in the Experiential and Event category

Retailers need to give people a reason to come into their stores and an experience that will keep them there for longer, and learn from the stores that are doing it right, says Daniel Todaro, MD of field marketing agency Gekko

The results from a recent study entitled ‘Smart Home Shopper’ reveal that more than half of Brits have purchased smart technology for their homes – but many have little idea how to use it.

Customer Experience magazine looks at Gekko's latest Smart Home Shopper research

More than half the British population have little idea how to use the smart technology in their homes, according to field marketing agency Gekko.

The smart home is an area where indies can excel with their knowledge and service.

Nominated in the Marketing & PR category

Christmas comes but once a year, so target customers with what they want this peak season

Nominated in the Staffing category

Recognised in the Consumer Durables category

Gekko is proud to announce the continued partnership, now in its second year

We are nominated for our work with three client brands

Nominated in four categories, and for Field Marketing Agency of the Year

Nominated in the Staffing and Experiential & Events categories

With healthy eating at an all-time high, the market for juice extractors is growing

The Brexit vote and price increases will make the UK a challenging market for tech brands

Commended in the Best Channel Marketing Agency category

With smart technology taking off big time, can retailers afford not to join the connected party?

When considering how much time, money, and effort brands invest in establishing their equity as a valuable asset, you have to ask: should they be risking this equity by adopting a political position?

Gekko’s group MD Dan Todaro offers up his top tips to retailers planning to cash in on the Back to School season.

Consumer confidence is stable in the face of stark warnings from both sides of the EU debate

Gekko is proud to announce their partnership with ERT Magazine for this year’s ERT Awards

How do you engage with an audience who has likely never heard of your brand?

We are nominated for our work with five client brands

Unlike the CE category, which for many independent retailers has seen a decline in market share of 10 per cent for the first time since measurements began, the market share in major domestic appliances is positively buoyant.

Where other big retailers have spectacularly failed over the last six years, Mr Bolland and the M&S team haven’t done so bad.

Whilst James Bond may be the coolest fictional character around; he’s a man who drinks, eats, drives, uses a mobile and always has to be on time.

Research from Gekko highlights the need to recruit and train in-store brand ambassadors to maximise in-store opportunities for the 2015 peak festive period.

The wearables bandwagon is gathering speed and retailers would be well advised to get on board.