News & Press

Marketing Communications News features Gekko's latest research 'Spring in the Step for Retail'

MediaShotz features Gekko's latest research 'Spring in the Step for Retail'

The last few years have seen a series of unprecedented events that have created a new paradigm where consumer expectations and needs have been radically redefined. In this new world, retailers need to respond with a new approach in tune with our changed times. 

CES is the annual (notwithstanding Covid) tech industry gathering in Las Vegas that showcases the latest technology and products in the consumer electronics industry. Did the 2023 show present any hope for consumers struggling with cost of living pressures?

With retailers gearing up for a final sales push in the vital run-up to Christmas, a report by creative customer experience marketing agency Gekko has revealed the key factors driving considered purchases in the current economic climate.

West Berks Foodbank Reverse Advent Calendar initiative carried out by Gekko and donated on the 15th December

With retailers gearing up for a busy sales period over Christmas and New Year, retailers must highlight why their products are essential to the lives and lifestyles of consumers, rather than just desirable.