4 May 2023
King Charles dealt major blow as 22 million Britons pledge to skip Coronation - Sky News Australia
Viewership of King Charles III’s coronation will likely be softer than expected as millions of people in the United Kingdom revealed plans to skip watching the historic event. According to a new YouGov survey, about 21.8 million people in the UK may be planning to avoid the televised festivities on the big day. The survey found that about 41 per cent of the thousands of adults in Britain quizzed about their coronation plans said they will not be celebrating the actual event at all.
Daniel Todaro, Managing Director at Gekko, believes the startling survey is a sign of changing social attitudes towards the British monarchy. Viewership of King Charles III’s coronation will likely be softer than expected as millions of people in the United Kingdom revealed plans to skip watching the historic event. "Personal attitudes towards the monarchy are clearly shifting, and people are keen to make use of their spare time to see friends and family, catch up on their spring cleaning, or indulge in some retail therapy,” he told the Daily Express newspaper. In the United Kingdom, Monday, May 8 will be an official “bank holiday” (public holiday) following the coronation on Saturday.
Mr Todaro suspects some Brits plan on doing things other than toasting the King during the special holiday, like hitting the shops. "With nearly four million people planning on hitting the shops, it seems that most consumers will behave as they would on a typical bank holiday.
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