24 Apr 2024
IPA Bellwether Q1 2024: Industry comment - PMW
Daniel Todaro, CEO, Gekko Group, comments on the latest IPA Bellwether survey for Q1 2024, featuring on PMW
The latest news, press coverage and thought leadership from Gekko.
By understanding your brand, its aspirations and your channels, Gekko creates innovative, game-changing campaigns with initiative and purpose. These endeavours not only serve to elevate the shopper journey but also enhance sales.
The omni-channel remains a catalyst for transformation in traditional retail. Leveraging our research and expertise in high-ticket, thoughtful, considered purchases, Gekko plays a pivotal role in guiding customers through the entire journey, bridging the gap from ATL to purchase.
As shopper expectations evolve, we recognise the importance of delivering a positive experience and a personalised touch. These elements are crucial in motivating consumers to choose the in-store experience over online alternatives.
Gekko's progressive strategies ensure that our campaigns effectively transform shoppers into loyal customers for your brand.