22 Dec 2022
‘Essential’ trumps ‘desirable’ in Gekko UK consumer sales survey
Brands must highlight why their products are ‘essential’ to the lives and lifestyles of consumers, rather than just ‘desirable’.
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9 Dec 2022
The cost of living crisis era has shaped much of this year and looks set to be a trending topic well into next year. While we would all like to see the worst of it behind us, the latest OBR forecasts show that economic recovery is still some time away.
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