News & Press Field marketing thought leadership | Gekko Field Marketing

22 Dec 2022

‘Essential’ trumps ‘desirable’ in Gekko UK consumer sales survey

Brands must highlight why their products are ‘essential’ to the lives and lifestyles of consumers, rather than just ‘desirable’.

21 Dec 2022

Adapting for the peak season and beyond

The festive period is here and retailers are hoping for a busy season ahead, but the Christmas cookie-cutter approach is no longer relevant.

8 Dec 2022

Predictions 2023: Marketing

In Mediashotz first look at business predictions for 2023, they've canvassed the leading lights of the marketing world to gauge what they see as the key priorities for the sector in the year ahead.

9 Dec 2022

Adapt And Thrive: How Retailers Can Succeed in 2023

The cost of living crisis era has shaped much of this year and looks set to be a trending topic well into next year. While we would all like to see the worst of it behind us, the latest OBR forecasts show that economic recovery is still some time away.

18 Nov 2022

How retailers can win customers in a more challenging climate

As we enter this critical period of the year for retailers, they are faced with a series of new challenges dampening consumer confidence.

14 Nov 2022

The New Normal

Daniel Todaro sends his report from IFA Berlin 2022.

24 Oct 2022

ERT Turning Point Live featuring Gekko's Managing Director, Daniel Todaro

ERT Turning Point Live & ERT Awards supported by Gekko

19 Oct 2022

Press Coverage: Business In The News: Two thirds of consumers cutting back spending on considered purchases

Business In The News features Gekko's latest research 'The Re-Considered Purchase'

14 Oct 2022

Press Coverage: Luxury Advisor: TWO THIRDS OF CONSUMERS CUTTING BACK SPENDING ON CONSIDERED PURCHASES

Luxury Advisor features Gekko's latest research 'The Re-Considered Purchase'

11 Oct 2022

Press Coverage: Business Mondays: Two-Thirds Of Consumers Cutting Back Spending On Considered Purchases

Business Mondays feature Gekko's latest research 'The Re-Considered Purchase'

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