In crowded categories, create a presence that stands out.
82% of purchasing decisions are still made in-store. Make use of visual marketing through merchandising to enhance the customer journey in line with your ATL and provide that omni-channel approach, where digital merchandising also matters.
Educate and immerse your target audience.
Great training involves more than just the sharing of product knowledge. At Gekko we appreciate how sustainable sales stem from informed retail sales advisors who understand your brand, your products and how to sell them.
Our comprehensive training service from content creation, delivery, assessment and complementary e-learning solutions all assist in developing the skills required to sell your brand confidently and effectively..
Complete the customer journey from ATL to purchase.
With considered purchases, the primary motivation for consumers to shop in-store remains: ‘the ability to see and experience your product’. With a trained field force demonstrating and selling your products, Gekko can deliver a positive shopping experience consumers now desire and expect.
Understand the customer experience.
Does it meet your expectation? Gekko ensure that conversations and product placement in store are optimised. Adding value and driving sales for your brand to complete the customer journey in physical retail and online.
Establish yourself as the category leader.
By understanding your channels, Gekko provide a strategic resource to brands, extending your sales and marketing reach through the category, increasing market share. With our outsourced field teams, you can establish a link with the retail and B2B channels, developing relationships, providing support and growing your business.
Create the emotional connection your brand deserves by delivering live experiences and starting rewarding conversations with your target consumers.
From initial concepts and design, to venue selection, management and staffing, Gekko provide an end to end service bringing your brand to the right people and the right people to your brand.
Ensure your brand has its share of voice through effective merchandising.
Take an informed view on whether your investment in display space and presence is optimised across partners’ retail estates.
Be confident that your brand is represented in store and online as anticipated, complementing your ATL, enhancing your customer journey.
By understanding your brand, your ambitions and your channel, Gekko are able to craft innovative, category changing campaigns and initiatives that enhance both the shopper journey and profitability.
The omni-channel continues to drive change within traditional retail, and through our research and understanding of high ticket, considered purchases, we help complete the customer journey from ATL to purchase.
Shopper expectations are also changing and we believe that a positive experience and a personal touch are needed if consumers are going to be encouraged in-store rather than online.
Gekko’s holistic approach helps our campaigns convert shoppers into customers of your brand.