24 May 2019
Can the new tranche of Chinese tech brands take the UK by storm?
In his latest article for The Drum Gekko's Managing Director, Dan Todaro questions whether the launch of Chinese electronic goods will gain traction in the UK.
10 Dec 2018
A new study by Gekko – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping, with 81% of UK shoppers claiming the personal touch has disappeared from retail customer service
10 Jul 2018
You will convert more customers if you sell them a ‘solution’ that solves their problem rather than a product at a price that may be cheaper online anyway, says Daniel Todaro, managing director at field marketing agency Gekko
10 May 2018
Article from PCR Magazine looking at the results from a recent study published by field marketing agency Gekko entitled ‘Smart Home Shopper’. It reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.
3 Mar 2016
With both virtual reality and augmented reality being the headline grabbing attraction at MWC16, its appeal as a marketing tool to drive desire and innovation with any brand is potentially its immediate use.
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