11 Jul 2019
How retailers can tap into Edtech
With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of Gekko, looks at how retailers can expand their sales within this sector.
10 Dec 2018
A new study by Gekko – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping, with 81% of UK shoppers claiming the personal touch has disappeared from retail customer service
10 Jul 2018
You will convert more customers if you sell them a ‘solution’ that solves their problem rather than a product at a price that may be cheaper online anyway, says Daniel Todaro, managing director at field marketing agency Gekko
10 May 2018
Article from PCR Magazine looking at the results from a recent study published by field marketing agency Gekko entitled ‘Smart Home Shopper’. It reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.
3 Mar 2016
With both virtual reality and augmented reality being the headline grabbing attraction at MWC16, its appeal as a marketing tool to drive desire and innovation with any brand is potentially its immediate use.
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