12 Aug 2021
Why the coming economic boom will be bigger than we think
The world has been turned upside down in the past 18 months, making predictions a tougher game than ever. Economists are used to using metrics like inflation, consumer spending or job markets to predict what would happen. In this new world of Covid, furlough and post-Brexit trade, traditional measures are becoming less relevant and many are now relying on micro-signals to tell us where we really are.
These are small signals that point to a wider picture or trend. Despite the bumps in the road to recovery, signs are certainly everywhere that consumer confidence is on the rise. My own micro-signal of where we are involves my daily jog, which traverses the famous Fullers Brewery in Chiswick which is now a hive of activity, with lorries now parked up queuing to be loaded with Fullers produce destined for the thousands of pubs, clubs and restaurants once again feeding and watering the nation.
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