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24 Mar 2024

What’s on the cards for the retail industry this spring?

“The cautious consumer may be the new spending norm, especially with a General Election expected before the year is out, but that does not mean that all is lost for retailers this spring, with bank holidays and a summer of sport on the horizon.

“Retailers should be coming off the back of a successful Mother’s Day despite many consumers tightening their belts. Our own research shows that half (50%) of consumers agree that gift-giving is an important part of showing someone you care - and Easter at the end of March should deliver yet another boost as a result. From easter eggs to bonnet making and seasonal soft furnishings, there are plenty of opportunities for retailers to capitalise on the holiday.

“Easter also marks the start of the bank holiday season, which is usually a boon for retailers as consumers look for ways to spend their extra days off. For many, bank holidays present an opportunity to get out to the shops to browse and shop for pleasure rather than just necessity, combining their trips out with friends and other leisure pursuits. It also provides an opportunity to spend time researching and shopping for bigger, considered purchases, something that will benefit electronics and white goods retailers, but being the UK, the weather is also a factor that determines spending habits. Rainy days will increase footfall at shopping centres as people hide away from the weather, benefitting high street retailers. In contrast, a glimpse of sunshine will see gardening, barbecues and outdoor living take centre stage.

“As we head towards the summer of sport, excitement for the EURO 2024 tournament, Wimbledon and the 2024 Olympics will hugely benefit technology retailers as consumers look to upgrade their screens so they can catch the best of the action. Now is the time for big ticket brands to start thinking about their competitive edge, ensuring their products jump out from the crowd so they can capitalise on some of the year’s most anticipated moments.”

Rupert Cook, Sales & Marketing Director at Gekko

To read the published article featuring comments by Rupert Cook, Marketing Director please visit A1 Retail

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