News & Press

With parents facing financial squeezes and children influenced by social media, Gekko's Marketing Director Rupert Cook explores how housewares retailers can win big on hydration, food-on-the-go, and durability.

Discover how the biggest marketing successes at the World Cup came from clever consumer promotions rather than multimillion-pound sponsorship deals. Daniel Todaro, CEO, explains why relevance beats visibility when connecting with audiences.

As UK adspend grows, marketing leaders debate whether AI is a threat or an opportunity. Daniel Todaro, CEO at Gekko Group, shares why investing in memorable customer experiences, rather than just short-term tech, is the real key to long-term brand loyalty. Click to read his full insights.

Overreliance on poorly-implemented AI for customer experience is costing retailers, with consumers going in search of the human touch. Daniel Todaro, CEO at Gekko Group, the customer experienc marketing agency, discusses the need to balance the benefits of transformation with customer centricity, and the pricing power associated with choice.

Discover how independent retailers are defying the narrative of high street decline by embracing experiential retail. Marketing Director Rupert Cook explores how storytelling, community collaboration, and immersive technology can drive footfall and protect margins in an increasingly digital world.