UK shoppers wasting £641m a year not returning unwanted goods

As much as £641m is being wasted each year from shoppers buying online goods they don’t want and failing to return them, according to a new report from marketing agency Gekko.
The survey of 2,000 UK adults conducted by One Poll on behalf of Gekko revealed that 27% of respondents (equating to 12.4m UK adults) order goods online they regret buying but fail to return.

The agency said the average amount wasted every year is £51.90 per person equating to £641m overall. Nearly a third of UK adults 31% also confess to being lured into buying items they don’t want or need and 70% regularly regret buying things online and send them back.

Additionally, nearly half felt that the ease of shopping online fuels extensive shopping habits and 43% said they also spend more money online than they originally intended.

Daniel Todaro, managing director of Gekko, said: “It’s clear from this research that online shopping can be a false economy. Although in theory we can return the goods we buy, many of us are too busy to bother, so what starts as convenient soon becomes costly and inconvenient.

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