'Tis the season to plan a gifting strategy

“Brands may have their segmentation and targeting down to a tee, but when it comes to gifting all bets are off and brands need to adjust their marketing strategies to attract this broader customer base. Ultimately, you need to be talking in spaces where the gift-purchasers will be, so taking a look at how brands popular with other demographics approach their marketing can give a good steer."

Dan Todaro, Gekko Group CEO

To read the published comment by Dan Todaro, Gekko Group CEO, please visit Raconteur