Smart Home Shopper - Press coverage

Last week Gekko published its latest research study looking into the consumer buying habits, uses and frustrations with the latest Smart Home products. It revealed that 56% of people surveyed have been seduced into buying the latest must-have Smart Home technology but don’t know how to operate it.

The Smart Home category is experiencing tremendous consumer interest and growth and retail value is expected to reach £5.11b worldwide this year. There’s an opportunity for bricks and mortar retailers to demystify Smart Home devices and become the shop of choice for consumers in Smart Home tech.

The coverage so far:

• Retail Times
• The Drum
• ERT
• Marketing Industry News
• WARC
• Lovely Mobile News
• Marketing Communication News
• PCR Magazine
• The Drum - Opinion
• Shiny Shiny
• Marketing Communication News - Opinion
• Customer Exeprience Magazine

Read the research press release here: http://bit.ly/GekkoPressRelease