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10 May 2018

Smart home, not so smart users

The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ has revealed that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.

The study which investigated smart home purchasing behaviour found that 56 per cent of adults have bought the latest must-have smart home tech, including Wi-Fi controlled security cameras, heating systems and speakers - but have been left scratching their heads when they get them home. In fact, three in ten consumers regretted buying at least one or more items of smart home technology because it proved so difficult to get up and running.

Nearly a third of adults say they never read instructions or manuals when they buy a new piece of kit, while 21 per cent admit that although they have a love of tech, they are intimidated by the complexities of it. Thirteen per cent of consumers who have invested in smart home technology said they couldn’t get all their devices to connect – which is the whole point of having a ‘smart home.’ More than one in ten have used a piece of smart home tech once and never again.

Read the full article at PCR Online

Read all Gekko's research and blog articles here

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