3 Aug 2015
SDAs: Are they really worth it?
The short answer to that question is yes, and they will always be worth ranging for two good reasons.
Firstly, they attract customers into your store, which is valuable to increase traffic and change perceptions. You don’t want to be perceived as only ranging high-ticket, one-off purchases.
The second is that we are becoming a little more adept in the kitchen, partly driven by celebrity chefs, Great British Bake-Off and MasterChef.
The growing SDA market creates an opportunity for many consumers to replace their old, outdated items and do so guilt-free as the initial outlay is considerably less than some other gadgets and the long-term gain and use are easily justified.