Prime Day 2024

“For brands planning on engaging in Prime Day deals, effective use of data is critical.

“The best way to get ahead is to plan ahead: using digital shelf analysis helps brands to understand what is and is not working before Prime Day so that they can make effective adjustments on RRP and product placement that increase competitiveness.

“Having a full view of a product’s retail landscape and that of its competition provides brands with the information they need to negotiate with retailers for better pricing and placement before Prime Day.

“While the goal is to avoid a last minute scramble, real-time tracking of prices and share of shelf against competitors can still be valuable for understanding the market and learning from it: it’s never too early to prepare for 2025.”

To read Hannah Snoeck's, General Manager Client Services at Gekko Comment, please visit Mediashotz

Photo from Mediashotz