Press Coverage - Mediashotz: Mind The Knowledge Gap - Retailers miss out on £15bn per year due to poor advice instore

Brands across some of the top retail categories potentially missed out on close to £15bn in instore revenue in the past year, due to poor in person advice.

That’s according to new research commissioned by field marketing and retail experience agency, Gekko.

The study of 2,000 consumers, conducted by OnePoll, looked at what influences shoppers in making a ‘considered purchase’ – purchases that are made with significant financial or emotional thought.

Instore advice gap

The research revealed one in 10 shoppers said they had walked out of a shop due to poor advice relating to a considered purchase they were definitely going to make.

This equates to some £15bn in revenue overall over the past year.

The experiences vary across categories and age groups. Gekko surveyed experiences across several key retail categories including: Consumer electronics, homeware, baby & child, gaming, home improvement, clothing & apparel.

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