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14 Feb 2024

Press Coverage: MediaShotz - Cupid’s sorrow: 24 million set to skip Valentine’s gifting

Of the 46% of UK adults that will buy gifts, only 13% plan to spend more than £50 on a gift, with consumers most likely to spend up to £20 on a gift (34%), so not great news for those big-ticket retailers.

In fact, people are likely to spend less on significant others than they would on family and friends, which is perhaps due to the changing relationship dynamics in society.

Young love still drives Valentine’s Day with nearly three in five (58%) of those aged between 18 and 35 agreeing that it is important to mark the day with those you love, including friends and family.

This age group are more than twice as likely to buy cards, gifts and experiences for loved ones as over 55s (65% v 31%).

Another trend that was evident in the research is that experiences are becoming far more popular as a Valentine’s Day gift preference, with 37 per cent of adults saying they prefer to give experiences over physical gifts.

This includes taking a significant other to dinner (27%) or gifting an experience like gig tickets and wine tasting (6%).

To read the published Research please visit MediaShotz

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