Press Coverage - MediaShotz: Bank Holidays to bring a ‘Spring in the step’ for retailers

As the UK heads towards the spring and with more bank holidays due, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends.

These shoppers are more likely than ever to do this with friends and combine shopping with other leisure pursuits.

These are some of the findings of a new research report commissioned by creative customer experience marketing agency Gekko and carried out by YouGov.

The survey of 2,000 consumers reveals that 13% (nine million) are definitely planning to hit the physical shops and this rises to 18% of 18-34-year-olds, presenting retailers with a meaningful opportunity for sales uplift.

Gekko’s survey follows Wednesday’s Spring budget in which UK Chancellor, Jeremy Hunt, said the Office for Budget Responsibility reported positive economic news with a recession having been averted and inflation falling.

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