31 Mar 2023
Press Coverage - Marketing Communications News: Bank Holidays to bring a ‘Spring in the step’ for retailers
As the UK heads towards the spring and an enhanced bank holiday season, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends. These shoppers are more likely than ever to do this with friends and combine shopping with other leisure pursuits.
These are some of the findings of a new research report commissioned by creative customer experience marketing agency Gekko and carried out by YouGov. The survey of 2,000 consumers reveals that 13% (9 million)* are definitely planning to hit the physical shops and this rises to 18% of 18-34 year olds, presenting retailers with a meaningful opportunity for sales uplift.
Indeed shopping is the fourth most popular Bank Holiday activity (12%) behind going for a walk, (45%) visiting family and friends (41%) and going out for a meal (25%). 19% of respondents also revealed they are likely to spend more on a Bank Holiday weekend than an ordinary weekend, equating to 13 million people. The most popular sectors for retail visits are home improvement (DIY, garden centre) at 22%, fashion (21%), homeware/ home furnishings (16%) and department stores, 14%.
To read the full article from Marketing Communications News click here