Press Coverage - Mad Tech | Parents set to spend £1.25bn on back-to-school tech

• Parents will spend an average of £243.60 per child on tech products before September
• 44% of parents have not been provided with any guidance for buying laptops, leaving them adrift in a world of possibilities
• 19% will rely on in-store or specialist help to select the right tech for their kids

Technology products now account for more than half of parents’ back-to-school spending, with parents set to spend £243.60 per child before the start of the next school year – the equivalent of £1.25bn across the UK.

According to new research from retail marketing consultancy Gekko, parents are prepping to spend a total of £452.40 per child, with 53 per cent of the total back-to-school cost being allocated to tech products like laptops, mobile phones and air tags.

With three-quarters (76%) of schools now expecting pupils to have access to their own laptop or tablet, parents are faced with finding extra cash at a time when the cost of living is squeezing incomes. Nearly a quarter (23%) of parents of school-age children expect to buy a laptop or tablet before September, at an average cost of £511.40.

To read the full published Research please visit Mad Tech