Press Coverage - KamCity | Adopting a Back-to-School Mindset

For retailers, September is closely tied to the back-to-school mindset – a time to refresh strategies, revamp inventory, and reinvigorate marketing efforts. This is when retailers should assess their current offerings and consider how to meet the needs of customers who are refocusing and kickstarting new routines as we go from Summer to Autumn.

Parents are set to spend an average of £452.40 per child on back-to-school supplies this year, amounting to a staggering £2.3bn nationwide, according to new research by retail marketing consultancy Gekko. With holiday childcare costs up by 6%, it’s no wonder the back-to-school shopping bill might be causing some stress. But there are ways to keep these costs manageable as the new academic year approaches.

The back-to-school mindset extends to marketing strategies as well. Retailers should shift their tone of voice to align with the changing season, emphasising preparation, comfort, and the upcoming Christmas period. Messaging should resonate with consumers who are starting to think about preparing for Winter, present-giving, and managing their budgets.

To read the full published Research please visit KamCity