Press Coverage - Good to Know | 84% of parents ready with results day rewards

Eight out of ten parents are set to fork out more than £300 on exam result treats for their teens, according to new research.

Whether you are celebrating good grades or helping your child cope with exam result disappointment, you're not alone if you want to treat your teen for making it through their exams. While some parents offer to pay for exam results to help incentivise their teens, others are set to spend hundreds on clothing, tech and days or meals out to celebrate exam results. (If you're planning a meal out, make sure you check out the places offering freebies to students on results day).

Research from retail marketing consultancy Gekko shows that 84 per cent of parents are preparing to make good on incentives they promised their kids ahead of them taking their exams. More than half (58 per cent) say that they would buy a gift or treat for their child regardless of their results, while 36 per cent say they would spend more if their child's results were particularly good. According to the data, GCSE students will receive an average of £309.30 worth of treats, while parents will spend an average of £301.60 on sixth form or college students in the wake of A Level results day.

To read the full published Research please visit Good to Know
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