Press Coverage - ERT Online: Mind The Knowledge Gap - Retailers miss out on millions due to poor advice in-store

Retail brands potentially missed out on nearly £15 billion in in-store revenue in the past year, due to poor in-person advice. Research has revealed one in 10 shoppers said they had walked out of a shop due to poor advice relating to a considered purchase they were definitely going to make.

The findings come from new research commissioned by field marketing and retail experience agency, Gekko. The study of 2,000 consumers, conducted by OnePoll, looked at what influences shoppers in making a ‘considered purchase’.

Gekko surveyed experiences across several key retail categories, including consumer electronics, gaming, homeware and home improvement. 37 per cent of shoppers in the CE category revealed they would be prepared to spend more if they received excellent and knowledgeable in-store advice, indicating a golden opportunity for retailers.

To read the full article please visit ERT