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6 Apr 2023

Press Coverage - ERT Online: Consumers plan to hit the shops this bank holiday season

As the UK heads towards a Spring full of bank holiday weekends, millions of consumers have revealed they are planning to go shopping!

​According to a new research report carried out by YouGov, commissioned by Gekko, almost nine million adults are “definitely planning” to hit the physical shops – and this rises to 18 per cent of 18-34-year-olds, presenting retailers with a meaningful opportunity for sales uplift.

The survey of 2,000 consumers revealed that shopping is the fourth most popular bank holiday activity. And 19 per cent of respondents also revealed they are likely to spend more on a bank holiday weekend than an ordinary weekend, equating to 13 million people.

In addition to this, retail is increasingly a sociable experience, especially for younger shoppers, Gekko said. Meanwhile, 60 per cent of consumers cite a pleasant retail environment as an important factor in a great retail experience with a marked split between women and men (67 per cent v 53 per cent). Over half (59 per cent) want to see promotions, while 42 per cent want to be able to engage with knowledgeable shop staff.

To read the full article from ERT Online click here

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