13 Dec 2021
Press Coverage - BDaily - Shoppers reveal top factors motivating a ‘considered purchase’: Engage the senses, think price and expert advice
As retailers gear up for the peak of Christmas shopping, shoppers have revealed the top factors that would make them contemplate a considered purchase at retail. According to the survey of 2,000 respondents carried out by OnePoll on behalf of field marketing and retail experience agency, Gekko, the top factor driving a considered purchase is the ‘ability to see and touch a product’, according to 58% of respondents.
Despite being the most favoured strategy during the seasonal discounting period, price promotion was second, rated important by 56% of respondents. This was followed by ‘great advice’ rated important by 37% of respondents and then an effective product demonstration (28%). Meanwhile Covid concerns were lower down the list with 1 in 4 (25%) saying social distancing was now an important factor.
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