News & Press Field marketing thought leadership

31 Jul 2015

Windows 10: Will Microsoft’s final OS reverse its fortunes?

Microsoft’s Satya Nadella has quite confidently said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.”

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16 Jul 2015

Will Apple Music match up to Spotify?

Could Apple branching out to Android devices point towards an acceptance that Apple is no longer feeling like the ace in the pack?

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9 Jun 2015

Does social media ad spend equate to consumer engagement?

As major brands announce plans to increase investment in social media advertising, we must ask does social media ad spend equate to consumer engagement, and ultimately sales?

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22 May 2015

A sporting chance for 4K

This year’s rugby coverage in 4K and improving content availability will play a key part in driving sales

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7 May 2015

The General Election and ‘brand politics’

As the UK goes to the polls, the image of the major party leaders, and the unique ‘brands’ associated with political parties have never been more important.

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5 May 2015

Make the most of the Shopper Journey this Spring

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27 Apr 2015

Is tech on any of the main parties' radar ahead of the General Election?

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17 Apr 2015

Gekko nominated at 2015 IPM Awards

Award nomination

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27 Mar 2015

How important is digital and retail experience for Brands?

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

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24 Mar 2015

Is Apple about to be given a Bloody Nose by the real watchmakers?

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