20 Dec 2018
Regrexit’ or not, smart targeting never been more important for retailers
Daniel Todaro, Gekko's Managing Director, looks at The shadow of Brexit hangs over UK retail in 2019 in his latest article for The Drum.
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By understanding your brand, its aspirations and your channels, Gekko creates innovative, game-changing campaigns with initiative and purpose. These endeavours not only serve to elevate the shopper journey but also enhance sales.
The omni-channel remains a catalyst for transformation in traditional retail. Leveraging our research and expertise in high-ticket, thoughtful, considered purchases, Gekko plays a pivotal role in guiding customers through the entire journey, bridging the gap from ATL to purchase.
As shopper expectations evolve, we recognise the importance of delivering a positive experience and a personalised touch. These elements are crucial in motivating consumers to choose the in-store experience over online alternatives.
Gekko's progressive strategies ensure that our campaigns effectively transform shoppers into loyal customers for your brand.
