Lifestyle benefits are key to selling the Connected Home

Recent research from McKinsey claims that the Internet of Things (IoT) offers a potential economic impact of $4 trillion to $11 trillion a year by 2025, equating to 11 per cent of the world’s economy. Now, that’s surely a reason to get involved?

Every technology brand is acutely aware of the need to create innovative connected products. Some are more aware than others, such as Hoover with Wizard, the UK’s first fully connected kitchen app that enables you to control and view the status of appliances on the go.

IoT devices, once thought of as the preserve of premium brands, are now becoming the norm in retail, with many shoppers expecting more connectivity in their appliances and devices.

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