How brands can convert sales during the Rugby World Cup

This autumn will see the most significant sporting festival to take place in the UK since the 2012 Olympics – the Rugby World Cup, the third largest international sporting event in the calendar. Taking place in England, the home of rugby, the tournament is a golden opportunity for affiliated brands to reach a global audience.

With worldwide partners such as Land Rover and Heineken, these brands will appeal to consumers irrespective of their knowledge or passion for rugby. However, there is also the chance to attract new fans, even if it is just for the duration of the tournament. It’s an opportunity for brands to tap into the feel -good factor that such events can stimulate.

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