Gekko launches neuroscience insights partnership with CloudArmy - PCR Online

Gekko has partnered with behavioural insight experts CloudArmy to offer a neuroscience research service for brands to identify what their customers really think.

The partnership will utilise cutting-edge neuroscience techniques aimed at uncovering unconscious and conscious reactions to test a range of attributes. This includes brand recognition, responses to brand assets and associations and shifts in brand perception.

CloudArmy’s tests measure responses at the millisecond scale with the highest levels of accuracy and robustness. Using smartphones to test stimuli and rapid responses and lexical decision making, this research is able to remove bias often seen in opinion studies to reveal peoples’ actual beliefs.

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