Gekko Launches Neuroscience Insights Partnership With CloudArmy - Business Mondays

Customer experience marketing agency Gekko has partnered with behavioural insight experts CloudArmy to offer a neuroscience research service for brands to identify what their customers really think. Powered by specialist research agency CloudArmy, the roll out of the offering comes after a successful trial with one of the UK’s leading tech brands.

Gekko are experts in the customer journey and experience and the partnership with CloudArmy sees cutting-edge neuroscience techniques aimed at uncovering unconscious and conscious reactions to test a range of attributes. This includes brand recognition, responses to brand assets and associations and shifts in brand perception.

CloudArmy’s global online methodology allows brands to reach audiences anywhere at any time, faster than in-lab neuroscience research. Their tests measure responses at the millisecond scale with the highest levels of accuracy and robustness. Using smartphones to test stimuli and rapid responses and lexical decision making, this research is able to remove bias often seen in opinion studies to reveal peoples’ actual beliefs.

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