4 May 2020
Gekko expertise focuses on e-commerce
To meet the challenge presented by Covid-19 and the temporary shutdown of physical retail, Gekko continue to Create Rewarding Connections for our brands through innovative digital solutions.
With bricks and mortar stores closed due to the crisis, retailers have had to rely on their digital platforms to drive sales. Dixons Carphone have reported an impressive 166% increase in online sales across the UK&I, meaning that it is more important than ever for brands to understand and influence the shopping journey online. Gekko have proactively undertaken initiatives to assist, reassigning field teams to assess e-commerce sites.
Recent work has included ‘mystery shopping’ artificial intelligence (AI) guided shopping journeys and Chat Bot services. Analysing results across a number of different personas we have been able to report on what products and tariffs are recommended first as well as where shoppers with no brand bias are likely to be led.
By understanding and investing in partner conversations now, we can help our brands be on the front foot for the next generation of updates to AI shopping journeys.