19 Aug 2020
Gekko Adapts during Covid-19 Lockdown
Events of recent months has brought home the importance for businesses to be adaptable and innovate to meet challenges head on...
To take on the massive challenges presented by Covid-19 and the temporary shutdown of physical retail, Gekko have continued to Create Rewarding Connections for our brands through innovative e-learning and e-commerce solutions.
With bricks and mortar stores closed due to the crisis, Gekko proactively opened up new channels of engagement with third party retail partners with a view to maintaining contact, insight and momentum with store and contact centre staff. We reassigned our field teams to deliver live broadcast training sessions to multiple retailers across Telco & Consumer Electronics. By creating LIVE video modules with two-way engagement, interactive quizzes and incentives, the target audiences have been encouraged to sign up and participate in the programme whilst working remotely.
For one of our brands, since lockdown started on the 23rd of March we have welcomed over 56,000 learners across 590 live training sessions with over 110 unique modules and gaining a massive brand share of voice against the competition. These live modules are now extended across our partners’ approved learning platforms and will increase our brand’s current reach to over 60% store coverage during the shutdown period.
Speak to us to find out how we can provide brand engagement and support remotely when face to face support either isn’t possible or viable.