Boohoo rebrands as Debenhams Group: a bold but necessary move - Retail Systems

Daniel Todaro, chief executive at retail marketing consultancy Gekko, emphasises the importance of Boohoo establishing a clear communication with its existing customer base, as well as the new demographics that the brand hopes to win over.

“Debenhams has a long history with British consumers, which could be both a help and a hindrance,”

To read the published comment by Daniel Todaro, Gekko Group CEO, please visit Retail Systems

Photo by Newbury Today