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17 Jul 2023

Press Coverage - Mediashotz: Amazon Prime Day – consumer warning over ‘false allure’ risk

The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day.

According to new research from customer experience marketing agency Gekko, more than half (52%) of respondents expect to spend this Prime Day, with one in five (20%) planning to spend more than £100.

Amazon Prime Day spending amid crises

Despite the cost of living crisis, half (49%) of Brits are planning to spend the same as last year, and 10% are planning to spend more.

Just 17% expect to reduce their Prime Day spend.

Despite the excitement felt when securing a bargain at the time, one in four (24%) have regretted a purchase made on Prime Day, suggesting that consumers should be mindful of their spend.

The same number (24%) think that Prime Day persuades them to spend money they don’t really have, especially during the cost of living crisis.

Meanwhile 80% of people will browse for deals to see if there is something they like this Prime Day – rather than starting out with an idea of what they want or need.

To read the full article from MediaShotz click here

Photo by Kindel Media from Pexels

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