"All the major cyber attacks in the UK this year: Are they on the rise?

Daniel Todaro, CEO of retail marketing agency Gekko Group, said: “I believe the damage to the M&S brand will be negligible, as modern consumers are more sympathetic, that is unless it transpires that this is not merely an access issue to process online orders, but in fact a wider data incident that has exposed M&S shoppers.

“M&S are doing the right thing to keep it real, drip feeding information to avoid those who are at the cause to ascertain the level of damage or measures being implemented to fix the issues. Malicious hackers will revel in understanding the true extent of the damage and look to thwart the efforts being made to rectify the issue.

“The promising sign is that M&S are in control of the situation, and whilst the share price may have been impacted, the business and its share price will hopefully bounce back after this event. This could also possibly be to the benefit of loyal customers, who I'm sure will be incentivised to return and shop in their droves, both online and in-store, by way of compensation for the inconvenience caused.”

To read the published article by Daniel Todaro, Gekko Group CEO, please visit Standard