Agency Advice 2025 - Featuring Daniel Todaro

“With many brands and businesses feeling the pinch of the current economic climate and increased overheads, 2024 has been a huge learning curve for many and we begin to cut our cloth accordingly. With 2025 looking even more uncertain as a new government beds in, the true impact on the economy will kick in around springtime, when many are spending once again. Where overheads are likely to spiral in 2025, businesses are focused on increasing sales and ROI in an increasingly competitive landscape. For us, 2025 will focus on our people, honing in on streamlining and upskilling our staff across the group to meet the new demands and ever-decreasing budget-cutting needs of the brands we work with to deliver more time and cost-effective solutions. In terms of productivity, AI will continue to be a dominating factor in decisions made across every business. As the need for AI integrations becomes even more integral to the product and users’ lifestyles, this will inevitably see it evolve into a more consumer-centric tool for many brands. That said, perhaps the noise around AI will be too much too soon for consumers, with many growing tired of it constantly being referenced. It’s going to be an exciting year ahead.”

Daniel Todaro, CEO, Gekko Group

To read the published article featuring a comment by Dan Todaro, Managing Director please visit The Drum