‘A tough start to the year’: IPA Bellwether adland reaction

"While belt-tightening in the immediate term is understandable given the broader economic uncertainty, the fact that over a third of marketing execs are anticipating bigger budgets down the line speaks volumes. We see brands weighing up the projects that are proven to add value and bring real return on investment in today's retail landscape."

Hannah Snoeck, General Manager, Gekko Group

To read the published comment by Hannah Snoeck, Gekko Group General Manager, please visit Campaign

Photo by Campaign