News & Press

From the fast-paced world of wireless earbuds and smart glasses to the enduring legacy of hi-fi systems and the surprising vinyl revival, discover how a divided audio market is forcing brands to rethink their strategies and focus on what truly drives customer loyalty.

Gekko, a leading customer experience and retail marketing agency, today announced the launch of AI Summary, a powerful new feature within its flagship Opus data collection application.

Gekko CEO, Daniel Todaro, shared his thoughts with Mediashotz, highlighting that both hold great value, but emphasising the importance of integrated campaigns, merchandising and customer experience as part of long-term retail strategies.

Gekko CEO Daniel Todaro returned as a guest on BBC Radio 5’s Wake Up To Money, diving into some of the biggest forces shaping global business today.

A hugely important topic for independent retailers these days, but how do you create an interesting and interactive experience to entice consumers in-store?

As the summer season approaches, we turn to Rupert Cook, Marketing Director at Gekko, for his expert insight into what lies ahead for the retail industry — from emerging trends to key challenges and opportunities on the horizon.

Discover why pushing for customer loyalty with discount-focused programs could actually harm your brand long-term. This article reveals how such strategies can damage customer relationships, devalue your brand, and even exclude vulnerable consumers.