News & Press

As the summer season approaches, we turn to Rupert Cook, Marketing Director at Gekko, for his expert insight into what lies ahead for the retail industry — from emerging trends to key challenges and opportunities on the horizon.

Discover why pushing for customer loyalty with discount-focused programs could actually harm your brand long-term. This article reveals how such strategies can damage customer relationships, devalue your brand, and even exclude vulnerable consumers.

Discover how the Retro Revival trend is transforming homes with bold colours, vintage flair, and smart tech—from statement kitchens to vinyl records and iconic appliances like SMEG and Swan.

British companies have toppled like dominoes at the hands of cyber criminals. What happened, and are these attacks the new norm?

Now for some, outdoor living is a serious game, even if we only get a handful of weeks across the year to enjoy our outdoor spaces from sunrise to dusk, it’s a growing trend to create outdoor living spaces bringing the outdoors in and vice versa – with the warm weather well and truly upon us Gekko’s Daniel Todaro shares his insight.

Despite a dip in UK marketing budgets, Hannah Snoeck of Gekko Group highlights a strategic shift towards direct and data-driven marketing. She emphasises personalisation, ROI, and adaptability as key to navigating economic uncertainty and maintaining brand impact.

Industry leaders react to the first drop in UK marketing budgets in four years, as revealed in the Q1 2025 IPA Bellwether report. Gekko Group’s Hannah Snoeck reflects on the shift toward value-driven investment amid growing economic pressures.

IPA Bellwether Q1 2025 reveals a boost in UK marketing budgets amid cautious optimism. Hannah Snoeck shares insights on shifting industry priorities, economic pressures, and how brands are navigating the evolving landscape.