News & Press

Gekko Group CEO Daniel Todaro shared his insights on the cautious but optimistic outlook in response to the IPA Bellwether Q4 2024 report.

A new smart tech wellness brand is launching into the UK market with a new range of products to help on-the-go consumers mitigate muscle tension and stress.

Toby Stupples, Client Delivery Director at field marketing specialist, Gekko Group, takes us through some of the essential elements that brands need to bake into their digital plans to maximise customer experience online in 2025

Gekko Group CEO, Daniel Todaro shares the challenges facing the marketing and advertising industries for 2025

It’s official – long gone are the days of the standalone Black Friday and Cyber Monday discounts. Now, securing sought-after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter.

Toby Stupples, Client Delivery Director at Gekko Group, looks at why shelf analysis can play a key role in real-time competitor strategy, by monitoring content accuracy across third-party retailers, in terms of descriptions, images and positioning.

As consumers begin to search for inspiration or the best deals ahead of the holidays, Gekko's Dan Todaro shares his thoughts on the best way to make the most of the gifting season