20 Nov 2025
When is the best time to find that perfect Black Friday deal?
Daniel Todaro, the head of retail consultancy Gekko, says small domestic appliances such as toasters and kettles are popular with buyers and a good deal can usually be found.
Gekko’s analysis of more than 17,000 electronics products across the UK’s biggest retailers found that the average price drops by 5.6 per cent between the first week of November and Black Friday. So if you’re after an air fryer or blender, you may not need to wait for the big day to get a discount.
BLACK FRIDAY OR CYBER MONDAY FOR BETTER DEALS?
Cyber Monday comes just a few days after Black Friday, so should you wait until Monday 1 December if you’re buying tech? Gekko’s analysis suggests that it may be worth waiting.
Laptops were marginally cheaper on Cyber Monday than on Black Friday last year – with an average extra 0.7 per cent off, a saving of about £6. TVs were also cheaper, by an average 1.9 per cent, or about £17.64. Microwaves were down 16.6 per cent, saving £52.
Gekko adds that Curry’s was the best retailer for laptops last year, with prices down by 4.2 per cent on Black Friday and by 4.8 per cent on Cyber Monday. Curry’s and AO were the best for TVs, with prices as much as 1.9 per cent cheaper on Black Friday and 2.4 per cent on Cyber Monday.
If you miss the November rush, don’t panic. Mid-December can bring hefty discounts on seasonal stock, such as Christmas decorations, partywear and winter clothing as retailers scramble to clear shelves before the new year.
To read the full published article by The i Newspaper, click here