News & Press Field marketing thought leadership

29 Sep 2023

'Inevitable' fall of Wilko explained - 'atrocious' online to 'ghost ship' stores

Gekko's MD, Daniel Todaro shares his view on the 'Inevitable' fall of Wilko.

25 Sep 2023

Empowering Small Businesses: A Plea for Supportive Government Policies

Daniel Todaro, consumer behaviour expert and Group MD of Gekko asks if the UK Government is failing small businesses in economic recovery and offers suggestions for encouraging long-term growth.

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4 Sep 2023

Display Systems

A1 Retail asks how retail display systems have changed
over the years and how retailers can use these fixtures
to create hype around a new product/brand in-store

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21 Aug 2023

Curating the Customer Journey Through Training

Businesses that have a passion for training and staff development will excel during challenging times – how can independent retailers make the most of the opportunities available?

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21 Jul 2023

Smarten up!

When the CEO of BT’s Consumer Division, Marc Allera, announces that the average UK household will contain 50 connected devices by 2023, it’s a sure-fire signal that the smart home sub-sector will continue its growth trajectory and still has some boom opportunities for retail.

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16 Jul 2023

Press Coverage - BDaily: Amazon Prime Day – Shoppers primed for Amazon Prime Day, despite one in four likely to click and regret

BDaily's Coverage of our latest survey regarding Amazon Prime DayThe nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day.

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18 Jul 2023

Press Coverage - Marketing Communications News: Shoppers primed for Amazon Prime Day, despite one in four likely to click and regret

Marcomms Coverage of our latest Survey regarding Amazon Prime Day. The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day.

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17 Jul 2023

Press Coverage - Mediashotz: Amazon Prime Day – consumer warning over ‘false allure’ risk

The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day.

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11 Jul 2023

Shoppers primed for Amazon Prime Day, despite one in four likely to click and regret

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2 Aug 2023

Creating a Positive Candidate Journey: From Application to Onboarding

Our Recruitment manager provides their insight into creating a Positive Candidate Journey from Application to Onboarding

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How can we help your brand?

By understanding your brand, its aspirations and your channels, Gekko creates innovative, game-changing campaigns with initiative and purpose. These endeavours not only serve to elevate the shopper journey but also enhance sales.

The omni-channel remains a catalyst for transformation in traditional retail. Leveraging our research and expertise in high-ticket, thoughtful, considered purchases, Gekko plays a pivotal role in guiding customers through the entire journey, bridging the gap from ATL to purchase.

As shopper expectations evolve, we recognise the importance of delivering a positive experience and a personalised touch. These elements are crucial in motivating consumers to choose the in-store experience over online alternatives.

Gekko's progressive strategies ensure that our campaigns effectively transform shoppers into loyal customers for your brand.

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Gekko Group, Thames Court, 20-22 The Broadway, Newbury, Berkshire, RG14 1AU

Tel: +44 (0) 1635 271530