29 Aug 2024
Press Coverage - KamCity | Adopting a Back-to-School Mindset
KamCity's Coverage of new research from customer experience marketing agency Gekko suggests parents will spend £2.3 billion in 2024 on back-to-school essentials
The latest news, press coverage and thought leadership from Gekko.
By understanding your brand, its aspirations and your channels, Gekko creates innovative, game-changing campaigns with initiative and purpose. These endeavours not only serve to elevate the shopper journey but also enhance sales.
The omni-channel remains a catalyst for transformation in traditional retail. Leveraging our research and expertise in high-ticket, thoughtful, considered purchases, Gekko plays a pivotal role in guiding customers through the entire journey, bridging the gap from ATL to purchase.
As shopper expectations evolve, we recognise the importance of delivering a positive experience and a personalised touch. These elements are crucial in motivating consumers to choose the in-store experience over online alternatives.
Gekko's progressive strategies ensure that our campaigns effectively transform shoppers into loyal customers for your brand.