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19 Jun 2026

Experts explain what you definitely shouldn't buy on Amazon Prime Day - Coverage

We are thrilled to announce that Gekko’s latest retail research, warning consumers about the trap of 'Deal Dazzle' during Amazon Prime Day, has secured 28 pieces of media coverage across the UK. Our analysis revealed that while summer events offer the lowest prices for televisions and fitness devices, categories like computing and smart home tech are often cheaper at other times of the year.

GWS provides the visibility needed to track these trends, going beyond basic pricing to look at brand performance, share of voice, and stock levels across all major UK retailers.

Check out the coverage below

Aberdeen Live, Belfast Live, Birmingham Mail, Bristol Post, Cheshire Live, Chronicle Live, Cornwall Live, Coventry Telegraph, Derby Telegraph, Devon Live, Edinburgh Live, Essex Live, Gloucestershire Live, Kent Live, Lancs Live, Leeds Live, Leicestershire Live, Lincolnshire Live, Liverpool Echo, My London, Nottingham Post, North Wales Live, Plymouth Live, Somerset Live, Teeside Live, Stoke Sentinel, Wales Online, Yorkshire Live

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