Boohoo rebrands as Debenhams Group: a bold but necessary move - Retail Systems

Daniel Todaro, chief executive at retail marketing consultancy Gekko, emphasises the importance of Boohoo establishing a clear communication with its existing customer base, as well as the new demographics that the brand hopes to win over.

“Debenhams has a long history with British consumers, which could be both a help and a hindrance,”

To read the published comment by Daniel Todaro, Gekko Group CEO, please visit Retail Systems

Photo by Newbury Today

Daniel Todaro, chief executive at retail marketing consultancy Gekko, emphasises the importance of Boohoo establishing a clear communication with its existing customer base, as well as the new demographics that the brand hopes to win over.

“Debenhams has a long history with British consumers, which could be both a help and a hindrance,”

To read the published comment by Daniel Todaro, Gekko Group CEO, please visit Retail Systems

Photo by Newbury Today