6 Oct 2017
Don't be a retail dinosaur
The best retailers are those that can adapt – that may include looking at rentals or creating a smart home experience in-store to appeal to a new generation of buyers, advises Gekko managing director Daniel Todaro
Having sat on the ERT Awards judging panel, selecting retailers who are the best in their chosen specialism has highlighted some high-flyers, but we all know that there are some real dinosaurs out there that need to change in order to survive.
Retail is one of the most dynamic of industries. At its best, it quietly adapts to the needs of shoppers to increase dwell time, convenience and average basket value. Multiple retailers follow this religiously to increase sales and margins – an approach independents should learn from.
With home ownership increasingly more difficult to achieve, ‘generation rent’ is becoming a significant demographic. This model may not appeal to all retailers, but as a generational change, for many it’s unthinkable to buy outright, repair or move MDAs and CE items. Offering some form of rental package is another consumer-driven solution that allows a retailer to drive sales.