22 May 2015
A sporting chance for 4K
This year’s rugby coverage in 4K and improving content availability will play a key part in driving sales. Sales of 4K TVs in the UK are predicted to reach one million by the end of 2015, accounting for 10 to 15 per cent of the total TV market volume. However, this is clearly a considered purchase and so store staff need to have the knowledge and understanding of not only the technology, but also the sales techniques to succeed in closing those valuable sales.