19 Apr 2016
A New Reality for Technology Brands
In recent months, virtual reality (VR) and augmented reality (AR) have begun to change the world of technology once again, introducing a new concept to a global audience. Marketers need to again find a way to excite consumers, much like technology marketers have done in the past. As a new category, largely alien to those outside the world of gaming, consumers need to see for themselves how engaging these new experiences and innovations are.
There are, however, worries that VR will draw people too far into the virtual world, much like social media has created FOMO or “fear of missing out.” Marketers need to supplement this excitement by fighting against a stigma that considers tech “unsociable.”